In a significant move for the esports industry, India’s Star Sports Network has acquired the broadcast rights for the Esports World Cup, organized by the Esports World Cup Foundation. The event will be streamed on Star Sports’ YouTube channel and televised on Star Sports First and Star Sports 2.
Comprehensive Coverage in Multiple Languages
Star Sports will broadcast eight of the 21 tournaments in the Esports World Cup, covering popular titles such as Counter-Strike 2, Apex Legends, EA Sports FC 24, and Call of Duty: Warzone. The coverage will be available in both English and Hindi, catering to a diverse Indian audience and enhancing accessibility.
Expanding Esports Footprint
This isn’t Star Sports Network’s first venture into esports. In 2022, the network partnered with NODWIN Gaming to cover the Battlegrounds Mobile India (BGMI) Masters series. This latest acquisition underscores Star Sports’ commitment to growing its presence in the esports sector and tapping into the rapidly expanding gaming culture in India.
Details of the Esports World Cup
The Esports World Cup kicks off on July 3 and runs until August 25 in Riyadh, Saudi Arabia. Touted as the largest gaming and esports event ever, it has attracted high-profile sponsors like Adidas and TikTok. Star Sports joins this illustrious list of partners, further elevating the event’s profile.
Strategic Vision and Audience Engagement
Vikram Passi, Head of Sports Marketing at Disney Star, highlighted the strategic vision behind this move. “Esports is rapidly becoming a significant force, driven by the burgeoning gaming culture in India and its global recognition.”
“With the upcoming broadcast of the EWC, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of esports among non-gamers. This event will captivate esports enthusiasts and attract a younger demographic through our platforms, driving broader appreciation of the competitive gaming landscape.”
Conclusion
The acquisition of broadcast rights for the Esports World Cup by Star Sports Network marks a pivotal moment in the Indian esports scene. By providing extensive coverage in multiple languages and leveraging its robust platform, Star Sports is set to enhance the visibility and popularity of esports across India.