In a highly anticipated announcement, Ibai confirmed during a live stream that the esports team MAD Lions KOI will officially rebrand as simply KOI in 2025. This decision, which had been hinted at for some time, marks a significant change in the team’s identity within European competitions.
Transition Details
The intention to use the name KOI from the beginning of 2024 was clear, but logistical delays with Riot Games prevented an immediate change. As a result, the team retained the MAD Lions branding alongside KOI throughout the past year.
There were discussions about making the name switch as early as May 2024, but ultimately, the team decided to hold off until a special announcement event scheduled for December 2024. While the exact details of the event remain under wraps, it promises to reveal exciting updates about the team, including the definitive design of their new logo.
Brand Identity
Moving forward, the team will compete under the name KOI in European tournaments, with no sponsor attached to the name. In the United States, they will continue to be recognized as Toronto Ultra, while in Spain, they will maintain the name Movistar KOI.
Community Involvement
In the same stream, Ibai engaged with the audience to choose the new logo for 2025. The community participated in a voting process, selecting from various designs. Although the chosen design may not be the final version, it will influence the new uniforms for the upcoming year.
Conclusion
As 2024 comes to a close, the transition from MAD Lions KOI to simply KOI marks a new chapter for the team, reflecting their desire for a stronger, more focused brand identity. Fans can look forward to the official unveiling of the new logo and other updates at the upcoming December event, solidifying KOI’s position in the esports landscape.
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