Epic Games has made a bold move by launching the official Epic Games Store app on mobile devices. Initially available on iOS for the European Union and globally on Android, this platform aims to challenge the dominance of Apple and Google in the app store market.
However, the process of installing the Epic Games Store isn’t as straightforward as finding it on the App Store or Google Play and simply clicking ‘Install’.
Instead, the app must be downloaded directly from Epic’s website, with the installation process requiring users to go through multiple steps: 15 on iOS and 12 on Android, according to estimates by Epic.
How to Install the Epic Games Store on iOS and Android
Epic has provided step-by-step guides to help users install the store on their devices:
- iOS Installation: For users in the European Union, the installation requires navigating through multiple security settings due to Apple’s restrictions. These steps ensure the app is installed securely, but the process is not as seamless as traditional app installations.
- Android Installation: The process is somewhat simpler compared to iOS, but still involves bypassing the Google Play Store by downloading the app directly from Epic’s site. Users must enable installations from unknown sources and follow the prompts to complete the setup.
Incentives and Rewards for Installing the Epic Games Store
To encourage users to install the new app, Epic Games is offering in-game rewards and items across three popular titles:
- Fortnite
- Fall Guys Mobile
- Rocket League Sideswipe
These incentives are part of Epic’s strategy to reach the installation numbers they aim for, though CEO Tim Sweeney has acknowledged the challenges posed by the warnings and restrictions from Google, which may deter some users from completing the installation.
Why This Launch Matters: Epic Games’ Legal Battle with Apple and Google
The launch of the Epic Games Store on mobile is the culmination of a lengthy legal struggle with Apple and Google. Epic has accused both tech giants of engaging in monopolistic practices within their respective app stores, limiting competition and maintaining high fees for developers.
By introducing its own app store on mobile, Epic Games seeks to offer a more open and equitable alternative for developers, allowing them to retain a larger share of their revenue. For consumers, this could mean more competitive pricing, a wider variety of apps and games, and greater freedom in how they choose to access content on their devices.
Key Takeaways: How the Epic Games Store Mobile App Changes the Game
- Alternative App Store: The launch provides a new option for developers and users, potentially disrupting the current app store ecosystem dominated by Apple and Google.
- Installation Process: The app’s installation is more complex, requiring users to navigate security settings and bypass traditional app store pathways.
- Incentives for Users: Epic is sweetening the deal with rewards in popular games like Fortnite, aiming to attract a substantial user base despite the installation hurdles.
Final Recommendations
The launch of the Epic Games Store app on mobile devices represents a significant shift in the app store landscape. Whether you’re a gamer looking for rewards or a developer seeking better revenue opportunities, this new platform could offer something valuable.
While the installation process may be more involved, the benefits of using a more open and competitive app store might make it worth the effort.
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