The Esports World Cup Foundation (EWCF), organizers of the prestigious Esports World Cup, has announced an expansion of its Club Partner Program, increasing the number of beneficiary organizations from 30 to 40.
This expansion is accompanied by a funding boost, with $20 million (~£15.6 million) allocated to support selected esports organizations worldwide.
Aiming for Global Growth
The expanded program seeks to attract a broader range of esports organizations, with a specific focus on regions such as China, Southeast Asia, Latin America, and the Middle East and North Africa (MENA). The goal is to foster growth and sustainability in the esports ecosystem by providing funding and resources to help organizations expand their fan base.
Applications for the program opened on December 9th, 2024, and will remain open until January 10th, 2025. Organizations accepted into the program will receive six-figure funding, enabling them to strengthen their presence ahead of the 2025 Esports World Cup, a multi-title event scheduled to take place in Riyadh, Saudi Arabia.
Eligibility Criteria for Organizations
To be considered, organizations must demonstrate:
- A track record of strong performances across multiple esports titles.
- A substantial social media presence and engagement.
It’s important to note that while participation in the EWCF Club Partner Program provides significant support, it does not guarantee a spot in the tournaments comprising the Esports World Cup. Clubs must still qualify for the event through traditional competitive methods.
A Commitment to Esports Sustainability
The Esports World Cup Foundation Partner Program, launched in 2023, was designed to promote sustainability within the esports industry. The program provides funding and resources to help organizations not only compete but also build strong brands and engage fans through innovative content.
For the 2025 cycle, up to eight top-ranked organizations from the EWC 2024 Championship ranking will receive direct invitations to join the program. The remaining spots will be allocated through the open application process.
Statements from EWCF Leadership
Faisal bin Homran, Chief Product Officer at the EWCF, emphasized the program’s impact:
“The EWCF Club Partner Program represents a significant step forward in our ongoing mission to foster a thriving ecosystem for esports clubs worldwide.
Through this program, we enable partnered clubs to attract fans with engaging content beyond the games, showcasing the personalities and talent of players, alongside their origin stories, while also developing their clubs’ brands as fan-favorite powerhouses in esports entertainment.”
Ongoing Controversy and Industry Concerns
While the EWCF’s initiatives aim to support long-term growth in the esports industry, the program has faced criticism due to its association with Saudi Arabia’s Public Investment Fund.
Stakeholders in the industry have raised concerns about Saudi Arabia’s human rights record, which continues to be a point of contention as the Kingdom seeks to expand its influence in global entertainment and sports.
Conclusion
The expansion of the Esports World Cup Foundation Club Partner Program represents a significant opportunity for esports organizations to grow their reach and impact. With funding, resources, and a global stage provided by the 2025 Esports World Cup, the program is set to elevate esports clubs to new heights.
For organizations looking to apply, the deadline is fast approaching on January 10th, 2025. Don’t miss your chance to be part of this transformative initiative.