Manchester City, the renowned English football club, has ventured into the world of gaming with the launch of their new map in Fortnite Creative, aptly named “The Ladder.” This initiative marks a significant step in the club’s efforts to broaden its footprint in the gaming and esports industries.
Overview of “The Ladder”
“The Ladder” is a specially designed Fortnite Creative map that brings the essence of Manchester City into the virtual world. Developed in collaboration with marketing firm Karta, the map incorporates elements of Manchester City’s brand, featuring glyphs and symbols that reflect the club’s identity.
Key Features of “The Ladder”
- Thematic Design: The map is adorned with Manchester City-inspired icons, creating an immersive experience that aligns with the club’s branding.
- Gameplay Structure: “The Ladder” consists of 11 distinct zones where players engage in 1vs1 battles. The goal is to advance through these zones, offering a competitive and engaging experience.
- Special Activations: To celebrate the map’s launch, Manchester City plans to roll out related content on their social media platforms during their men’s team pre-season tour. Special activations will coincide with the opening match of the pre-season against Celtic FC.
Manchester City’s Expanding Presence in Gaming
This move is part of Manchester City’s broader strategy to enhance their presence in the gaming and esports sectors. The club’s commitment to this space is evident from their recent ventures, including the opening of gaming facilities at Etihad Stadium in June 2024.
Nuria Tarre, Chief Marketing and Fan Experience Officer of the City Football Group, expressed enthusiasm about the project:
“We are thrilled to launch our official Fortnite Creative map in collaboration with Epic Games, allowing football and gaming fans worldwide to experience our world in a new way. Building this world in Fortnite provided a fantastic opportunity to expand our presence in the competitive gaming space, a natural extension for our leading sports entertainment brand.“
Fortnite Creative as a Platform
Fortnite Creative continues to be a robust platform for non-endemic brands to enter the gaming and esports scene. By leveraging this platform, Manchester City not only engages with a broader audience but also creates unique experiences that bridge sports and gaming.
Final Thoughts
“The Ladder” map represents a fusion of football culture and gaming innovation, reflecting Manchester City’s ongoing efforts to integrate with the digital world. Fans of both football and Fortnite can look forward to exploring this new map, which brings the club’s vibrant identity into an exciting virtual space.