In a thrilling fusion of esports and motorsports, NASCAR has teamed up with tournament organizer BLAST for the FNCS Global Championship and Rocket League World Championship 2024.
This collaboration will see NASCAR’s brand presence both online and at the live events, with a special car exhibit at the Dickies Arena in Fort Worth, Texas.
A New Cross-Sport Collaboration
The partnership will bring NASCAR to the forefront of two major esports events, both taking place in September 2024:
- FNCS Global Championship: From September 7-8
- Rocket League World Championship: From September 10-15
Alongside the live car exhibit, NASCAR will feature in exclusive broadcast content, where top players from Fortnite and Rocket League will face off in NASCAR-inspired challenges.
NASCAR’s Esports Legacy
This isn’t NASCAR’s first venture into the world of esports. The iconic racing league has a longstanding relationship with Rocket League developer Psyonix, having introduced in-game content for Rocket League as early as 2021. NASCAR also teamed up with the Korean esports organization Gen.G in 2023, further solidifying its presence in the esports space.
BLAST’s Continued Growth in Esports
This partnership follows another recent announcement from BLAST, which named Blacklyte as the official gaming chair sponsor for these events. BLAST has been at the helm of both FNCS and Rocket League esports since 2024, having signed a partnership with Epic Games to handle production for both championships.
What to Expect
- NASCAR Car Exhibit: Fans will be able to see a NASCAR car on display at the Dickies Arena.
- Broadcast Challenges: Gamers will tackle NASCAR-inspired esports challenges, blending the worlds of competitive racing and esports.
- High-Stakes Competition: The FNCS and Rocket League World Championships promise to deliver action-packed gameplay, featuring the best players from around the globe.
According to Alexander Lewin, BLAST’s Senior Vice President of Commercial Revenue, this partnership brings together two passionate fanbases—esports and motorsports. “We’re excited to offer an unmatched experience for fans and competitors alike. These events are set to showcase elite competition and provide unforgettable moments over two weekends.”
Conclusion
NASCAR’s presence at the FNCS Global Championship and Rocket League World Championship 2024 marks a bold step in blending traditional sports with esports.
With BLAST at the helm and NASCAR revving up its involvement, these events promise to deliver an exciting and immersive experience for fans of both Fortnite, Rocket League, and racing.
Fortnite FNCS Global Championship 2024: Everything You Need to Know