Team Secret’s Partnership with Stake and Kick: A Controversial Turn in Esports Sponsorship

Team Secret’s Partnership with Stake and Kick: A Controversial Turn in Esports Sponsorship

12. December 2023 by Valentin Pasetti

Team Secret, a renowned name in the esports industry, has recently announced a partnership with Stake, an online betting platform, and Kick, an online streaming service. This collaboration, revealed through a video featuring Dota 2 Captain Clement “Puppey” Ivanov, aims to merge gaming with interactive fan engagement.

The Announcement’s Reception

While Team Secret CEO John Yao expressed excitement about this new venture, emphasizing innovation and community engagement, the announcement has sparked a mix of reactions within the Dota 2 community.

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Community Concerns and Discussions

  • The collaboration has been met with skepticism and concern.
  • Online discussions have highlighted the increasing prevalence of betting sponsors in esports, particularly in the CIS region.
  • Some community members have debated the ethical implications of such partnerships.

Reddit Reactions

  • A Reddit user pointed out the community’s sensitivity towards gambling sponsors in Dota 2.
  • Comparisons were drawn to other esports teams with similar sponsorships, like Tundra’s association with 1XBET and teams sponsored by Parimatch.

The Trend in Esports Sponsorships

  • This partnership reflects a broader trend in esports, where betting companies are increasingly becoming major sponsors.
  • The debate revolves around the ethicality of such sponsorships and their impact on the community.

The Arteezy Connection

  • Dota 2 player Artour “Arteezy” Babaev’s recent shift to streaming on Kick, including casino and slot games, has added fuel to the ongoing debate.
  • Fans have expressed concerns about the inclusion of gambling content in streams traditionally focused on gaming.

Details of the Partnership

Team Secret’s partnership with Stake and Kick marks a pivotal moment in esports sponsorships, stirring discussions on the role of betting companies in the industry. As the community navigates these new dynamics, it’s crucial for organizations to balance commercial interests with ethical considerations and community impact.