In recent times, there has been a notable trend of streamers shifting away from Twitch and gravitating towards Kick, particularly in Latin America. What are the driving factors behind this shift?
Over the past few weeks, the platform Twitch, often referred to as “Violet,” has faced considerable scrutiny, with prominent influencers like Coscu from Latin America expressing strong criticism.
Today, we delve into why streamers are opting to make the switch from Twitch to Kick. Referred to as “Green” by some, Kick is gaining significant traction and is perceived by many as a preferable alternative.
Undoubtedly, Twitch stands as the most influential streaming platform in history, attributed to the initiation of numerous influential streamers and its extensive years of operation.
However, despite multiple attempts to challenge its dominance, it seems that a worthy opponent has finally emerged in the form of Kick, an internet platform already well-established but currently experiencing rapid growth.
This surge can be attributed in part to the actions of Martin “Coscu” Pérez Disalvo, who publicly transitioned to Kick and vocally criticized Twitch. Furthermore, Coscu encouraged fellow streamers to abandon Twitch and embrace Kick.
Why Kick Over Twitch?
Let’s explore some key reasons why Kick is becoming the preferred choice for streamers over Twitch, catering to both emerging creators and established content producers.
Monetization
A pivotal consideration, particularly for streamers, is monetization. Kick currently offers creators a revenue split of 95/5 on subscriptions, significantly more favorable than Twitch’s controversial 50/50 split, which has sparked considerable debate and dissatisfaction.
Así da gusto stremear, $9,12 pic.twitter.com/HcI9IpNcCU
— BlackMaps 🗺️ (@maps_black) April 29, 2024
Content Freedom
In recent times, Twitch has engaged in a significant battle against “sensitive” content, including creators promoting online casinos and content falling under categories like “Hot Tubs.”
Conversely, Kick distances itself from such restrictions, providing greater freedom for creators to choose and promote their content and allowing viewers to select content according to their preferences.
Advertisements
Twitch has faced substantial criticism regarding its advertisement strategy, often deemed intrusive and excessive. Viewers frequently encountered multiple consecutive ads during streams, negatively impacting their experience.
Moreover, creators had limited control over ad placement, which formed a significant portion of their revenue and was often mandatory to maximize earnings. In contrast, Kick maintains minimal advertisements or none at all, with subscription–based revenue models offsetting the absence of intrusive ads.
🟣Xokas, tajante: "Cuando nos cansemos de Twitch, TODOS vamos a volver a YouTube. Es el futuro".
"Es comprensible que la gente se pire a Kick porque no puedes vivir de Twitch".
"Kick me pagaba varios millones al año por irme. Es difícil no aceptar". pic.twitter.com/LYDpJ6g6Pk
— Movistar eSports (@MovistareSports) April 29, 2024
Conclusion
In conclusion, the migration of streamers from Twitch to Kick, particularly in Argentina, is a tangible reality. Without remedial action from Twitch, the platform risks losing several prominent figures gradually. Currently, “Verde” boasts influencers like Coscu, motivating others to transition platforms.
Notable Argentine creators such as Bananirou, Luquita Rodriguez, Goncho, Santutu, Davo Xeneize, among others, have already established their presence on Kick, some even actively streaming. Could this signify the end of Twitch’s reign?
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